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Chief Marketer Staff

  • Agencies

    Kohl’s Brings Youth Soccer On the Road

    Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.

  • Agencies

    CompUSA Scores CBS Sports and NCAA Partnership

    CompUSA announced last week that it has teamed up with CBS Sports to become an official National Collegiate Athletic Association (NCAA) corporate partner.

  • News Briefs

    BENNIGANS: is out with a St. Patrick’s Day sweepstakes offering…RESEARCH IN MOTION: announced yesterday that it has…GEYSER PEAK WINERY: San Rafael, CA named…

  • Datran Settles with New York AG

    Database marketing concern Datran Media has agreed to pay $1.1 million to settle a privacy investigation by Eliot Spitzer, the New York Attorney General’s office announced yesterday.

  • Catalog Holdings Acquires Norm Thompson

    Catalog Holdings Inc. has completed its acquisition of Hillsboro OR-based Norm Thompson Outfitters Inc. and its three catalog titles Norm Thompson, Solutions and Sahalie, which was formerly known as Early Winters. Terms were not disclosed.

  • Gecko Office Managers Plead Guilty to Telemarketing Fraud

    Three office managers of Gecko Communications Inc. have pleaded guilty at the U.S. District Court for the Western Division of Missouri, to aiding and abetting $12.5 million in telemarketing fraud.

  • InfoSearch Media Reports $9.4 Million in 2005 Revenues

    InfoSearch Media Inc. reported $9.4 million in revenues for 2005, up from $2.8 million in 2004. It reported $430,780 in net income in 2005, compared to a $4.3 million net loss during the prior year.

  • Agencies

    History Channel Launches Mall Tour Sweeps for New Series

    The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.

  • Mail Stream: A Report on Incoming Direct Mail

    Autom Readies Catholics for Spring Celebrations Autom, the catalog that offers inspirational gifts for Catholics and religious supplies for clergy, mailed a March 2006 edition promising “Everything You Need for First Holy Communion Inside!” Gifts for …

  • FROM THE MEDIOCRE TO THE HORRIBLE

    My favorite part of Direct magazine is The Makeover Maven, where Tom Collins take a mediocre ad and turns it into a horrible ad. It leaves me in stitches. January’s victim was KitchenAid’s understated ad, clearly aimed at people who care more about impressing their neighbors than they do about what makes it tick. It’s not a product news ad as Tom states, but rather a brand-building ad