Chief Marketer Staff
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Agencies
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans.
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News Brief
THE NATIONAL BASKETBALL ASSOCIATION: has named Greg Economou as the association’s
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Email
MAAWG Morphs Into Love Fest, But Where’s Google?
Anyone up for a few verses of Kumbaya?
A previously unheard-of spirit of cooperation between bulk e-mailers and the world
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Email
Utah to Parents: Your Kids’ Data May be at Risk
Utah legislators have apparently concluded that their so-called child protection do-not-e-mail registry may increase the risk of kids
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Email
What Would We Do Without Bureaucrats?
The United Nations has proposed that Internet service providers be forced by legislation to combat spam.
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Listline e-Newsletter 03/14/06
Online search and clickstream data have been gathered to build the
Search America database. These 12.4 million consumers chose from a
variety of categories when they searched online for products and
services. This database is available for e-mail modeling services. -
Agencies
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
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Agencies
Washington Mutual Skewers Old-Style Banking Via Street Marketing
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company’s new roster of free financial services.