* Search America
* Eli Journals
* MP3 Owners
* EC Debt Service Subscribers
* Hispanic Readers
* Praire Home Companion
* Ziff Davis Phone Numbers
* People in the News
NEW LISTS
Search America
Online search and clickstream data have been gathered to build the Search America database. These 12.4 million consumers chose from a variety of categories when they searched online for products and services. This database is available for e-mail modeling services. The source is an Internet search engine.
Selections: Monthly hotline, games, maps and directions, white pages, celebrity, billing, find a chat, weather, greetings, computer check-up, greetings, horoscope, lifestyle, recency, gender, income, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Eli Journals
Subscribers to one or more technology newsletters are identified on the Eli Journals master file. A total of 641,588 subscribers are available. This file includes subscribers to newsletters acquired by Eli that were previously published by Element K Journals; newsletters published by Pinnacle Publishing and the Working Smarter newsletters formerly published by Mosiac Media Inc. Subscribers include directors and managers of information technology, programmers and administrators. Files for individual newsletters are available. Data cards for additional new-to-market files from Eli are due for release this week.
Selections: Number of employees, gender, home/business address, recency/hotline, SIC code, newsletter titles, state/SCF/ZIP
Price: $175/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
MP3 Owners
Some 3.2 million names have been assembled on the MP3 Owners list. Most of these individuals are 18 to 24 and single. The sources include direct mail, the Internet and other survey data.
Selections: Hotlines, lifestyle, demographics, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Kate Hauspurg at 203-778-4110 or [email protected]
EC Debt Service Subscribers
Forty percent of those named on the EC Debt Service Subscribers file are women. More than 150,000 names are available from December, January and February. These consumers subscribed to debt elimination or consolidation services online via a double opt-in process.
Selections: Monthly hotline, gender, homeowners, state/SCF/ZIP
Price: $90/M (base)
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
Hispanic Readers
More than 1.4 million names are available on the Hispanic Readers file. The median age of those listed is 29; median income $50,000. This file includes 843,191 households with children and 956,156 bank cardholders. It was built with census data overlaid with direct mail and online survey data; in addition to direct mail, retail, online and DRTV transaction data with overlaid demographics.
Selections: Presence of children, bank cardholders, age, income, homeowners, sweepstakes, travelers, health and fitness subscribers, news and financial subscribers, retail shoppers, electronics, sports interests, gender, mail order buyer hotlines, gift buyers, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
NEW SELECTS
Praire Home Companion
Dollar selections for $25-plus and $50-plus buyers have been added to the Praire Home Companion catalog list. This universe of 44,870 names includes 35,987 buyers from the last 12 months. The average unit of sale was $65. Most customers are 40 to 60 with $75,000 or better incomes. No telemarketing is allowed.
Additional selections: Hotlines, gender, state/SCF/ZIP
Price: $105/M
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or [email protected]
UPDATED LISTS
Ziff Davis Phone Numbers
Ziff Davis Media Inc. now offers more than 1.2 million telephone numbers as new segments on its eWeek and Baseline Magazine lists and the Ziff Davis Media Business master file. These postal and e-mail lists target information technology professionals.
Selections: Job function/title, products and services used, software, IT decision-maker, enterprise software, operating system, sales volume, number of employees, industry, sales volume, primary role, dollars spent, state/SCF/ZIP
Price: $325/M to $350/M (telemarketing files)
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected] and Dolores Broderick at 845-732-7063 or [email protected]
People in the News
Walter Rothschild has joined R.L. Polk & Co. as vice president of global marketing and product strategy. He was formerly with TransUnion LLC.
Anthony Aquino has become president of the insert media services group at V12 Group. Aquino previously worked for Citibank. He succeeds Nick Mendolia who is expected to return V12 in different senior level position after he recovers surgery.
Judy Feyas was named vice president of the insert media division at Specialists Marketing Services Inc. Feyas presently serves as a member of the Insert Media Council’s operating committee. She previously worked for Mokrynskidirect.
Liz Maletta was hired as an account executive in the list brokerage division at Adrea Rubin Marketing Inc. Maletta will be working on the IMP account. Prior to joining Rubin she worked for JPMorgan Chase.
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