Chief Marketer Staff

• Agencies

  3-A-Day of Dairy Jumpstarts Summer Dieting

  Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.

• News Briefs

  NBC: is giving fans of The Apprentice a chance to…MICROSOFT GAME STUDIOS: is teaming up with…MICROSOFT CORP.: and Epic Records have agreed to…

• Google Can Keep Keywords Private, Court Rules

  The U.S. Department of Justice will be able to get a look at 50,000 Web addresses from Google

• Online Roundball Nothing but Net for CBS

  CBS and its Web affiliate CBS SportsLine began offering free Webcasts of the NCAA men

• Web Site Sues Google over Search Demotion

  An Internet directory of resources for parents has filed suit against Google for downgrading its placement on search results pages without reason or warning and thus costing the site visitors.

• Direct Revenue Settles Adware Suit

  Direct Revenue has settled a federal lawsuit brought by an Illinois resident last March over the company

• Short Cuts

  Google says it has moved the expected completion date of its $1 billion investment for 5% of AOL to second-quarter 2006.

• Experiential Makeover, BrandAnimation Edition: Part 2

  In the previous column, I briefly reviewed some of Gap’s missteps in recent years. To turn the ship around, I believe the retailer needs to do a relevancy and experience analysis of its entire brand and overhaul everything from its stores to its clothes to its marketing.

• Global Marketing: Where Does Your Company Fit In?

  The CEO says it’s time to dip your toe into some markets outside your comfort zone of the United States, Canada, and maybe the United Kingdom. You stop into Barnes & Noble to buy “Globalization for Dummies” but that particular book has been written yet.

• Listline e-Newsletter 03/17/06

  BNP Media has named Edith Roman Associates Inc. to manage the Security
  Distributing and Marketing list of 28,513 subscribers. These include
  1,589 Canadian subscribers.