Chief Marketer Staff

• Agencies

  The Oldest Scam

  It’s not clear who invented the We’ve got a package waiting for you scam. But one early proponent was a cherubic 15-year-old legal clerk known to us only

• Clipping Slows

  U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,

• Agencies

  We’re All Deviants

  Meet Robert Burns. Burns is a building maintenance supervisor at Windham Tech, a state vocational high school in Windham, CT. He’s 53 years old and married.

• Agencies

  Greenie Points

  Several years ago, McDonald’s started serving Big Macs in paper containers instead of Styrofoam holders. The reason? Environmental groups took issue with

• Agencies

  Customers Have a Right to Expect More

  IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and

• Agencies

  Springboard Advertising

  In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

• Agencies

  Back in the Bayou

  The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

• Agencies

  The Right One for the Job

  OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

• Agencies

  Laying Out One of the Great Lies

  Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

• Agencies

  This Little Piggy Went to Utah

  AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents’ fears to get business goes todrum roll, pleaseUnspam!