Chief Marketer Staff

• A Few Tips for Facebook Marketing

  On Facebook, what works, and what doesn’t work is still far from conclusive, however, there are several areas of distinction that have become clear. The most successful brands are including promotional tactics in their social media strategy to “surprise and delight” fans throughout the year. Integration of promotions in Facebook has proven to be extremely effective in driving engagement and the growth of followers. Keep these five tips in mind:

• Mobile

  Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore

  Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life

• Agencies

  Facebook Credits a Winning Incentive for Shoebuy

  What do espadrilles and FarmVille have in common? Plenty, as far as Shoebuy.com is concerned. The online footwear retailer in November began giving away 50 Facebook Credits with each purchase, making it the first merchant to use them as a sales incentive.

• Mobile

  Mobile Check-ins and Why Direct Marketers Will Love Them

  This may have been the shopping holiday of the check-in, at least from a growth perspective. Data from Foursquare indicates that of the top 10 retail brands

• Agencies

  Chief Marketer Listline

  Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …

• Agencies

  Datacard Quality on the Upswing

  Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.

• Agencies

  Mobile Video Ads a Growing Interest for Brands: Study

  No one’s claiming that the third screen will be viewers’ first choice for video any time soon. But according to the latest quarterly report from mobile ad network Rhythm NewMedia

• Agencies

  Kraft Singles Finds Another “All America” Promo Partner: Disney on Ice

  Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.

• Email

  Small Nonprofit Uses Email to Rally Against Big Utility

  In this modern-day David-and-Goliath story, email rather than a slingshot helped a scrappy community group stand up to a major utility company. The group’s efforts raised awareness among legislators, the media, and the public about a proposed natural-gas pipeline that would cut across private farms and Mount Hood National Forest in Oregon.

• Search Marketing Flexed Its Muscle in December 2010

  Search marketing may have seen some budget pressures in the darkest marketing days of 2008 and 2009. But two new reports on pay-per-click ad spending on Google