Chief Marketer Staff, Author at Chief Marketer

Overheard at the Authentication Summit

SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

Agencies

Metrics Deficiency

DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO

Agencies

The Money’s on the Web

THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that’s where the money is, he replied. Welcome to the 21st century, Willie.

Agencies

Baskin-Robbins Launches Pink Spoon Tour, Game

Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.

Agencies

KFC Gives Kids TV Feature, Prizes in Baseball Promo

Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.

Agencies

Sprint Nextel Bows Sweeps for NASCAR Race

Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.

Agencies

Sheraton Hotels, TNT Team for The Closer Promo

Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.

In Debut, Cannes Lion Award Nets 600+ Promotion Entries

Later this month, the Cannes Lions International Advertising Festival will take place in the south of France, and for the first time, the festival will honor the best work in promotion marketing, drawn from 622 entries submitted from more than 40 countries.

Clearly Canadian Relaunches Flavored Water

Clearly Canadian has relaunched its sparking flavored waters and updated graphics to refresh the brand.

News Briefs

KIDS ONLY: hopes to make bottled water a more popular option in…SUBARU OF AMERICA, INC.: has appointed Tim Mahoney as…