Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.
Starting today through June 12, consumers who visit one of 15 participating Sheraton Hotels will be invited to private clubroom screening parties to see a sneak preview of new season of The Closer. Participating hotels include the Sheraton New York Hotel & Towers, Sheraton Chicago, Sheraton New Orleans, Sheraton gateway Hotel Los Angeles, Sheraton San Diego Hotel Marina, Sheraton Seattle, Sheraton Atlanta, Sheraton Bal Harbour and Sheraton Atlantic City Convention Center.
In addition, more than 120 Sheraton Hotels will offer free in-room sneak previews of the season premiere episode via Lodgenet, an in-room entertainment service Sheraton Hotels recently introduced. The sneak peak will be available in about 12,000 Sheraton rooms.
“For us, it’s a great sampling program for a show that definitely had a very successful first season,” said Tom Carr, senior VP-marketing for TNT. “When people see a show and they really like it, it encourages them to come back and watch it again.
The promotion is the first of its kind between TNT and Sheraton, Carr said. TNT joined forces with the hotel chain to extend its reach and find a unique way to promote the show. “It’s a great experience for the hotel guests to give them something extra,” Carr said.
The Closer follows the challenging world of a female deputy chief who oversees the Priority Homicide Division of the Los Angeles Police Department. The show airs June 12 at 9 p.m. ET on TNT. Sheraton Hotels will promote the campaign via 72,000 key cards with tune-in messaging door hangers and hotel signage.
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