KIDS ONLY: hopes to make bottled water a more popular option in kids’ lunch boxes. The manufacturer of products for children based in Westborough, MA, will debut a line of bottled water this August that will feature licensed images of popular cartoon characters. Eight-ounce and 16-ounce bottles will feature Marvel Heroes, Spider-Man, DC Comics’ Batman and Superman, Scooby-Doo and Bratz.
SUBARU OF AMERICA, INC.: has appointed Tim Mahoney as senior VP and CMO, effective June 26. Mahoney will leave his post as VP-marketing for Porsche Cars North America, Inc. Prior to joining Porsche, Mahoney was the director of marketing for Subaru. Mahoney will be responsible for Subaru’s national marketing and advertising in the U.S. He replaces Rick Crosson, who has been appointed VP of Subaru’s Mid-Atlantic region.
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