Chief Marketer Staff

• Listline e-Newsletter 06/02/06

  Millard Group Inc. has assumed management of Girl’s Life, a magazine for
  10 to 15-year-olds. This file consists of 272,000 active subscribers,
  including 152,000 from the last 12 months.

• Digital

  Four Tactics for Search Optimization Success

  Natural search optimization (NSO)—also called search engine optimization, or SEO–is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible

• Draft, FCB to Merge

  Draft will merge with sister shop FCB as a global marketing agency with one management team and a single P&L.

• Arnold Brand Promotions Named Agency of the Year

  Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights:

• Heinz Cuts Trade Spending, Staff

  H.J. Heinz Co. will boost marketing spending by $50 million, cutting $145 million in trade dollars over two years to fund consumer marketing and R&D.

• Hilton Takes to the Beach in Volleyball Sponsorship

  Hilton Hotels Corp. is taking hospitality beachside with a sponsorship of the 2006 AVP Pro Beach Volleyball Tour.

• Sony Electronics Names New Marketing Exec

  Sony Electronics has named Stuart Redsun its new senior VP of corporate marketing, effective June 19.

• Agencies

  CBS Takes Amazing Race to the Racetrack

  The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.

• E! Entertainment Promotes Simple Life Via Paint House Stunt

  E! Entertainment is painting the town…pink. Well, not exactly the town—but a house, in Atlanta, and it’s a VERY bright “Paris” pink.

• News Briefs

  PERRY ELLIS INTERNATIONAL, INC.: has named Mary Gleason as…PANERA BREAD: is dangling a sweet incentive for kids to…JAKKS PACIFIC, INC.: has signed a multi-year master toy licensing agreement with…