Chief Marketer Staff

• BrandAnimation: Of Hasselhoff and Donne Deutsch

  May 31 3:13 PM: Here’s another great customer experience for you. I got a package from Ameritrade today basically stating the following: There was a problem with my account (that I never noticed) and here’s a video iPod for the inconvenience. (that never happened). Now if only I could get Apple to wire cash into my Ameritrade account for all my dead iPod batteries.

• Agencies

  Loose Cannon: This Column Will Make You Healthier, Wealthier and Happier

  I don

• Hotels.com Reveals Data Breach

  Lodging comparison site Hotels.com said 243,000 of its customers may be at risk for credit card fraud or identity theft after a laptop containing their personal information was stolen from a company auditor in late February.

• Ask.com Adds Blog Search

  IAC/InterActiveCorp

• FTC Warns Vets on Personal Data Scams

  The Federal Trade Commission warned American service persons to be on guard against online scams in the wake of a recent data breach at the Department of Veterans Affairs in which personal information on up to 26.5 million veterans discharged since 1975 may have been exposed.

• List Veteran Arlene Rubin Dies at 68

  Arlene Rubin, co-founder with her husband Bill of Rubin Response Services Inc., died this morning of cancer at age 68.

• Camping World and Gander Mountain Team Up

  Camping World will carry Gander Mountain Co.

• InfoUSA Completes Mokrynskidirect Purchase

  Consumer and business database seller infoUSA said Friday it has completed its acquisition of Mokrynskidirect a list management and brokerage firm based in Hackensack NJ.

• Mail Stream: A Report on Incoming Direct Mail

  Coolibar Offers Sun Protection As the weather heats up and customers seek warm weather clothing options, Coolibar arrived in mailboxes encouraging shoppers to “stay outside and stay healthy.” The catalog offers an exclusive line of apparel made from …

• Canada PM Intervening in Direct Mail Delivery Dispute

  Canadian Prime Minister Stephen Harper was set to meet with the head of Canada Post to hear what solutions are being offered to rural residents who are losing direct mail delivery, according to wire service reports.