Chief Marketer Staff
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Agencies
Vertis Acquires USA Direct
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
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Agencies
Glen Hartman Joins Harte-Hanks to Lead Digital Marketing
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.
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Denny Hatch to Address at NEDMA Conference
Freelance direct mail writer and consultant Denny Hatch will give the keynote address at the New England Marketing Association’s 44th annual conference and exposition, scheduled for June 14 and 15 in Waltham, MA.
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Listline e-Newsletter 06/05/06
A group of lists from the Dynamic Zones Network of Web sites were
launched recently. The Dynamic Zones Network Dedicated E-mail master
file consists of 145,000 e-mail newsletter subscribers. -
Agencies
Morton Salt Pours Out Sweeps
Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.
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Agencies
Wise, Modell’s Pitch Baseball Sweeps
Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.
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Agencies
Ocean Spray Brings Vacation Experience Via Sampling Tour
Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.
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Agencies
Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.
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News Briefs
LEVI STRAUSS & CO.: San Francisco, has redesigned its…EMBASSY SUITES HOTELS: is out with its second annual…
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Most Companies Finally “Get” Design—Does Yours?
In the past designers could legitimately complain, “They don’t understand what I do.” Now designers and the cross-functional teams they work in are learning a common language.