Chief Marketer Staff
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Home Depot Stakes Father’s Day Claim
The Home Depot today breaks TV spots declaring itself the “proud sponsor of Father’s Day” as part of a multi-pronged “holiday” campaign.
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Agencies
Twix Touts Sweeps Via Radio
Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.
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Agencies
WNBA Ties Sweeps to New AOL Programming
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.
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News Briefs
BELLSOUTH: has launched a 411 Sweepstakes dangling a…AMC THEATRES: is offering free movies this summer as part of…
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Delia’s DM Sales Back in the Black
Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.
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Vertis Acquires USA Direct
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
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Glen Hartman Joins Harte-Hanks to Lead Digital Marketing
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.
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Agencies
Vertis Acquires USA Direct
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
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Agencies
Glen Hartman Joins Harte-Hanks to Lead Digital Marketing
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.
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Agencies
Delia’s DM Sales Back in the Black
Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.