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Chief Marketer Staff

  • Agencies

    An E-Zine Strategies Tip Sheet

    It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.

  • Noble Taps Bortis for New IMC Unit

    Marketing agency Noble has named Linda Bortis to run its new Integrated Communications Group that encompasses traditional and new media, p.r., interactive and one-to-one marketing.

  • Authentication Makes Small Gains in May

    As of June 1, 22% of Fortune 500 companies have adopted the Sender ID Framework (SIDF) e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety for Microsoft.

  • Return Path Slashes Accreditation Fees for Nonprofits

    E-mail deliverability-services firm Return Path Tuesday announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.

  • Live from Internet Retailer 2006: Yahoo Bows Shopping Blog

    In a continuation of its social-networking initiative, Yahoo! has ‘soft-launched” a shopping blog on its Yahoo! Shopping Web site at http://shopping.yahoo.com/blog.

  • Online Travel Spending to Jump 5% in 2006: EMarketer

    Overall online travel spending is expected to grow in 2006 by 4.8% to %235.2 billion, according to a report released by EMarketer Tuesday

  • School Specialty Losses Widen

    School Specialty reported a net loss of $32.6 million for the fourth quarter compared to a net loss of $8.5 million last year.

  • SEMers With More Than $15MM in Revenue Growing: Jupiter

    The number of search marketers with annual revenues of $15 million or more has risen from 25%, in 2005 to 37% this year, according to JupiterResearch.

  • Short Cuts

    Men and women seeking informative tutorials about hair replacement systems will soon have a new online resource, free of charge. Hair Direct, a custom mail order hair replacement company, will begin launching mini instructional videos in the on its Web …

  • Arc Worldwide Names Mark Renshaw to Head One-to-One Marketing

    Mark Renshaw has been named senior vice president and director of one-to-one solutions at Chicago-based Arc Worldwide.