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Chief Marketer Staff

  • Ralph Stevens Allies With 21st Century Marketing

    Ralph Stevens & Associates LLC and 21st Century Marketing have formed a strategic alliance to jointly pursue new client relationships, primarily in the catalog and publishing sectors.

  • Jingle Networks Generates 4% to 6% Conversion Rates

    Jingle Networks Inc. operator of 1-800-Free411, an advertising supported directory assistance service, reported that it typically generates 4% to 6% average conversion rates from direct response advertising targeting consumers who receive free directory assistance number look-up services.

  • Wachovia Curtails Telemarketing Customer Contacts

    Wachovia Corp. has reduced the number of inbound telephone contacts it receives from banking customers by offering more online banking services. The bank reported that its customer support contact rate has declined from 40% to 17%.

  • Agencies

    Loose Cannon: All I Really Need to Know About CRM I Learned in Kindergarten

    Robert Fulghum was right: The essential lessons of life can be gleaned from truths learned in kindergarten. The next few decades of formal education are commentary and algebra.

    This was brought home recently when my soon-to-be-former bank (let’s call it “Four Letter Bank”) lost my paycheck, and then proceeded to violate one obvious tenet of customer relationship management after another. I reckon its managers skipped kindergarten — and thus missed the following important lessons.

  • Mail Stream: A Report on Incoming Direct Mail

    SIRIUS Satellite Radio Instead of Ties for Father

  • EBay to offer Contextual Ads, Google Plans Online Payments

    Google and eBay inched closer to a turf battle this weekend, with each breaking news of upcoming services that could encroach on the other

  • CDW Sales Rise in May

    CDW Corp., the Vernon Hills IL-based catalog and online retailer of computers and other tech gear, said on Friday that May sales were $551.3 million, an 11.9% increase over sales for the same month in 2005.

  • Listline e-Newsletter 06/12/06

    Editorial Projects in Education Inc. has chosen Rickard List Marketing
    to manage the Education Week and Teacher Magazine lists, with 44,329 and
    9,384 subscribers, respectively. New selections for grade level and
    title are planned.

  • Data Woes: Setting a Foundation for Good Analytics

    In the last of this article series on interactive marketing, it seemed fitting to address one of the most common challenges that surfaces in post-project phases: your campaign wraps-up, you have tons of consumer data that needs to be translated, but you didn’t set the right foundation for good data analytics. Sound familiar? Join the club.

  • Agencies

    Lengthy Research Leads Disney to Global ‘Dreams’ Theme

    Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.