* Education Week/Teacher Magazine
* Webwise Choice Deals Online Shopping
* Sundance Book Buyers Opportunity Seekers
* Great Rockies Sport Show
* Micro Cap Stock Buyers
* Landscape Contractor Responders
* Real Deals Co-op
* People in the News
LISTS UNDER NEW MANAGEMENT
Education Week/Teacher Magazine
Editorial Projects in Education Inc. has chosen Rickard List Marketing to manage the Education Week and Teacher Magazine lists, with 44,329 and 9,384 subscribers, respectively. New selections for grade level and title are planned. VentureDirect Worldwide previously managed these files.
Selections: Business/home address, recency, gender, state/SCF/ZIP
Price: $125/M (Education Week); $95/M (Teacher Magazine)
Contact: Rickard List Marketing, Lisa Hamilton at 631-249-8710 or [email protected]
NEW LISTS
Webwise Choice Deals Online Shopping
Several more files have been introduced in the Webwise Choice Deals Online Shopping Mall list group. One such file is the Webwise’s Arts and Entertainment list with 2.1 million names. This file identifies consumers who used the Internet to search for information about art, museum exhibits, concerts and sports events.
Selections: Ethnicity, income, telephone numbers, age, presence of children, credit card buyers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Sundance Book Buyers Opportunity Seekers
Sierra Marketing has released the Sundance Book Buyers Opportunity Seekers file. The 771,897 individuals listed here paid $40 for books about starting and maintaining home-based businesses. Telephone numbers are available for 435,676. Space advertising and the Internet are the sources.
Selections: Gender, source, state/SCF/ZIP
Price: $100/M (postal addresses); $200/M (telephone numbers)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
Great Rockies Sport Show
A total of 12,606 paid attendees are available on the Great Rockies Sport Show list. Mostly men attended these outdoor sports shows in Montana. Direct mail, space advertising, TV and radio are the sources. No telemarketing is allowed.
Selections: One per location, bow, black powder, shotgun, rifle, all terrain vehicle, camper/recreational vehicle, chainsaw, dogs, truck, big game, water fowl, upland birds, trout, walleye/pike, salmon/halibut, bass, steelhead, fly rod, spinner, ice fishing pole
Price: $85/M
Contact: Chilcutt Direct Marketing, JoAnn Johnson at 903-577-1551 or [email protected]
Micro Cap Stock Buyers
Investors are named on Micro Cap Stock Buyers, a list with 9,473 names from the last 12 months. These individuals purchased stocks from companies in technology, oil and gas markets. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $195/M (base)
Contact: Conrad Direct, Jenifer Gluckman at 201-567-3200, ext. 3031 or [email protected]
Landscape Contractor Responders
A total of 35,260 names are offered on the Landscape Contractor Responders list. These landscape contractors are subscribers to industry related publications.
Selections: Business type, gender, state/SCF/ZIP
Price: $115/M
Contact: Information Refinery Inc., Brahm Schenkman at 800-529-9020, ext. 29 or [email protected]
NEW INSERT MEDIA
Real Deals Co-op
Real Deals Inc. has introduced a cooperative mailing program that targets rural areas and cities around Des Moines. The program will target a total of 60,000 households 12 times a year, with the first mailing reaching homes July 7 to 10. The circulation are consists of the counties of Crawford, Shelby, Carroll, Audobon, Greene, Guthrie, Cass, Adair, Warren and Marion. More zones with 10,000 homes each will be added to the program. Inserts between 3 by 5 inches and 3-1/2 by 8-1/2 inches will be placed inside a colored No. 10 envelope. The maximum weight is .15 ounce.
Price: $20/M (volume discounts available)
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or [email protected]
People in the News
21st Century Marketing has promoted Cheryl Conner and Ron Quaranta to account executive positions. Connor who has been with the firm since 2001 works in the list management division. Quaranta works in the multicultural division. He joined the company in 2004.
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