Chief Marketer Staff
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Email
Oh, It’s a Democratic Experiment; That Explains it
One reason commercial e-mailers struggle with Unspam CEO Matthew Prince
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Email
Stupid Media Watch: Utah Paper Does Registry PR
From Utah’s Deseret Morning News comes word that the state’s Parent Teacher Association has come out in support of the state’s misnamed “child protection” do not e-mail registry.
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Listline e-Newsletter 06/13/06
A list of political donors has been matched with data from Healthy
Directions LLC to assemble this new-to-market donor file. Nearly 19,000
names are available. -
Cover Girl Gets Product Placement in Young Adult Novel
In a rare product-placement deal, Cover Girl, the brand name, will appear in a young adult novel to be published in September.
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Jones Apparel Takes Top Award for Cause Marketing
A campaign to help overburdened K-12 teachers while burnishing the image and motivating the employees and customers of the Jones Apparel Group won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.
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Agencies
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.
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Pop the Top and Miller Cans Talk
Will talking cans shake things up this summer during the most competitive season for brewers? Miller Brewing Co. hopes they will.
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Dunkin’ Brands Name New Brand Officers
Dunkin’ Brands has appointed two new brand officers to its Dunkin’ Donuts and Togo franchises.
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News Briefs
NATIONAL TOUR, INC.: Concord, NC, last week emerged from…DIC ENTERTAINMENT: has acquired the privately-owned, pan-European licensing agency…
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Intersections to Acquire Chartered Marketing Services for $50 Million
Intersections Inc., a consumer credit services firm located in Chantilly, VA, said it plans to acquire Chartered Marketing Services Inc. (CMSI), an Arlington Heights, IL-based direct marketer of insurance and membership services products in the financial services industry.