* Prime Time Political Donors from Healthy Directions
* Edweek.org Online Registrations
* Animal Welfare and Protection Donors
* Astral Direct PIP
* Literary Guild Reactivation Ride-along
* Tender Heart Treasures Catalog Blow-in
* Simple and Delicious
* Ralph Stevens Allies With 21st Century Marketing
* People in the News
NEW LISTS
Prime Time Political Donors from Healthy Directions
A list of political donors has been matched with data from Healthy Directions LLC to assemble this new-to-market donor file. Nearly 19,000 names are available. Everyone named on this file has given a donation and made a purchase from Healthy Directions within the last 24 months. These $5-plus contributions were given to candidates and organizations. A total of 13,616 Republican and conservative religious donors are offered. Another 5,880 Democrats are available. Direct mail is the sole source.
Selections: Republican/Democrat, gender, $10-plus donors, state/SCF/ZIP
Price: $100/M
Contact: Conrad Direct, Jenifer Gluckman at 201-567-3200, ext. 3031 or [email protected]
Edweek.org Online Registrations
Editorial Projects in Education Inc. has released Edweek.org Online Registrations, a list of premium subscribers to Education Week and Teacher Magazine. These 265,113 subscibers registered online to receive additional free or paid information.
Selections: Job function, business/home address, recency, gender, state/SCF/ZIP
Price: $100/M
Contact: Rickard List Marketing, Lisa Hamilton at 631-249-8710 or [email protected]
Animal Welfare and Protection Donors
A total of 809,548 contributors are named on the Animal Welfare and Protection Donors list. These individuals responded to appeals from animal shelters, organizations working to protect endangered species and organizations working to prevent animal cruelty and neglect. Direct mail and the Internet are the sources.
Selections: Gender, credit card, age, marital status, telephone numbers, quarterly hotline, state/SCF/ZIP
Price: $85/M
Contact: All-n One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
NEW INSERT MEDIA
Astral Direct PIP
Astral Brands LLC is launching a package insert program that reaches buyers from the Linda Anderson, Characters and the Music Stand catalogs. Inserts for the Astral Direct PIP will be placed in 300,000 package shipments annually. Most of these catalog buyers are women. Inserts up to 4-1/2 by 6-1/2 inches will be placed inside an envelope that’s 5 by 7 inches. The maximum weight is .25 ounce. Astral Brands recently acquired Direct Retailing Inc., but the prior catalog owner didn’t offer a PIP.
Price: $65/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected]
Literary Guild Reactivation Ride-along
Approximately 8 million pieces will be mailed annually for Doubleday Entertainment’s Literary Guild Reactivation Ride-along program. Only one insert per package will be accepted. This ride-along program will reach club members who fulfilled purchase commitments and left the club in good standing. Inserts must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
Tender Heart Treasures Catalog Blow-in
Inserts will now be accepted in the 5.7 million Tender Heart Treasures catalogs mailed annually. Ninety percent of the recipients are women and 70% have credit cards. Inserts must be between 4 by 6 inches and 6 by 7 inches. Inquiries will be considered for inserts heavier than .25 ounce.
Price: $35/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
UPDATED LISTS
Simple and Delicious
Reiman Publications recently relaunched Quick Cooking magazine and its list of subscribers under a new title — Simple and Delicious magazine. More than 1.2 million active subscribers are available, including 48,500 new to the file from the last month. A $5/M discount off the base price is available for subsequent re-use orders. Orders will only be approved if list reciprocity is offered. No telemarketing is allowed. The source is 93% direct-to-publisher.
Selections: Hotlines, change of address, gender, gift givers, new-to-file, Nielsen County, paid, renewals, source, state/SCF/ZIP
Sample usage: Better Homes and Gardens, Cooking Light Magazine, Easy Home Cooking, Equity Enterprise, Family Circle, Hearst Magazines, House of White Birches, Meredith Corp., Oxmoor House, Publications International Ltd., Southern Living Magazine, Time Out Chicago, International Masters Publishers, North American Affinity, Direct Holdings America
Sample tests: Hachette Filipacchi Media, Real Simple Magazine, Rodale
Price: $100/M (base)
Contact: Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or [email protected]
IN THE NEWS
Ralph Stevens Allies With 21st Century Marketing
By Jim Emerson
Ralph Stevens & Associates LLC and 21st Century Marketing have formed a strategic alliance to jointly pursue new client relationships, primarily in the catalog and publishing sectors.
Stevens recently worked with 21st Century on a proposal that landed a list management account for 21st Century with Starcrest Products of California Inc., which includes the Gavilan’s, Make Life Easier and Traditions catalog lists. (List Process Management Inc. continues to manage the corresponding package insert programs).
Stevens will work with some account teams based at 21st Century Marketing. Both men said this business alliance will span all areas of the list business, including management and brokerage and overseeing the development of new databases.
Stevens’ company is new but he has more than 30 year’s experience in list brokerage and management, including most recently at MKTG Services. Stevens brings with him list brokerage relationships with St. Louis Magazine, Boston Museum of Fine Arts and the Massachusetts Audubon Society.
“Ralph and I go back to the 1970s, said David Schwartz, CEO of 21st Century. Now we’ll work together, instead of being competitors.”
Stevens said his Boca Raton, FL-based company will remain independent, but work in tandem with 21st Century. He has already been working with 21st Century on behalf of brokerage clients.
“What I didn’t have were the backroom operations for list processing and sales,” Stevens said.
People in the News
Michael Kertelits has joined RMI Direct Marketing Inc. as an account executive in the nonprofit brokerage division. Kertelits has more than 20 year’s experience working with nonprofit organizations. He previously worked for Direct Media Inc.
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