Chief Marketer Staff

• Agencies

  Purple Brain Touts Yahoo Site

  Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.

• Agencies

  Sallie Mae Buys Upromise

  The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.

• Agencies

  Latin Grammy Awards Seeks Big Name Sponsors

  Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.

• Gift Cards, Nice Meals Top List for Dad’s Day

  Dads don’t necessarily want that expensive wristwatch or cashmere sweater for Father’s Day. A home-cooked meal or heart-felt card will do the trick.

• Agencies

  Office Depot Unveils Worklife Rewards

  Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.

• Agencies

  Mobility Scooters: The Latest Avis Incentive

  Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location.

• Diamond Foods Taps Burke

  Diamond Foods has hired Andrew Burke as VP-marketing for the nut and snacks company.

• News Briefs

  BURGER KING CORP.: has named Chuck Fallon as the company’s…MINDSHARE INTERACTIVE CAMPAIGNS: Washington, DC, has opened a…

• Agencies

  P&I Postscripts

  BURGER KING: is out with new kids meal premiums tied to…SEARS, ROEBUCK AND CO.: has expanded its…AVIS: is out with a summer safety promotion, giving copies of

• Agencies

  From Good to Great: Best Practices in Analytics

  What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?