Chief Marketer Staff

• Social Media: Four Crucial Mentality Shifts for Marketers

  Four shifts in mentality can help you prepare your brands to foster meaningful consumer connections with social media.

• Agencies

  ConAgra Stages Hot Dog Vendor Shout-Out

  ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

• United Airlines Budget Cuts Into Promotions, Staffing

  United Airlines plans to scale down promotions as part of a $60 million cut to its marketing and advertising budget, the company said yesterday. The news comes as the airline said Wednesday it would lay off 1,000 salaried employees by yearend in an effort to save money.

• Wunderman Taps Moore for Top Creative Post

  Wunderman has hired Nick Moore as chief creative officer in its New York headquarters.

• Nielsen Launches New Measurement on Smaller Screens

  In an effort to better track how consumers are watching TV programs, Nielsen Media Research will soon be able to measure viewership beyond TV screens, including iPods, cell phones and Internet programming.

• Live from Cannes: Judges Report on the Promo Work So Far

  Blogging from the Cannes Advertising Festival, as the first-ever international judging of promotion entries moves ahead, Greg Sullentrup of Momentum Worldwide writes:

• News Briefs

  20TH CENTURY FOX TELEVISION: has appointed licensing executive…RADIATE GROUP: Chicago, named Jay Lenstrom CEO, a…UNIT 7: New York, has picked up three pieces of…

• Live From NEDMA: Technology Needs to Make Sense, Say Direct Mail Pros

  Getting your clients to use emerging technologies in a way that makes sense for their particular business is one of the biggest challenges in direct mail today, said a panel of copy and creative pros Thursday at the New England Direct Marketing Association’s annual conference.

• Live From NEDMA: Product-Focused ADA Mailing Insures Success for Great-West

  A product-focused approach helped Great-West Life & Annuity Insurance increase member coverage by an average of 7% for its program targeting American Dental Association members.

• Ingenio Deal Puts Pay-per-Call Ads on Podcasts

  Pay-per-call ad platform Ingenio has signed a deal to serve audio ads on the Podbridge podcast network.