20TH CENTURY FOX TELEVISION: has appointed licensing executive Gary Krakower to VP-international licensing, effective June 12. In his new role, Krakower will oversee Fox’s international licensing, retail and television promotions business in Latin America, Canada, Australia, Pacific Rim and Asia. Krakower previously worked as executive director international licensing.
RADIATE GROUP: Chicago, named Jay Lenstrom CEO, a new post at the Omnicom Group network of event marketing agencies. Lenstrom had been CMO since Radiate was formed in 2001, and returns to the agency network after eight months at Omnicom’s corporate offices. He returned to Radiate in May.
UNIT 7: New York, has picked up three pieces of customer-relationship management work (CRM) for Shire Pharmaceutical’s Daytrana medication patch for kids with ADHD (ads and CRM break later this year); Bayer (global brand positioning and communications for its diagnostics division, breaking later this year); and ESPN (DRTV ads for its mobile sports phone service, breaking this summer). Omnicom Group owns Unit 7.
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