Pay-per-call ad platform Ingenio has signed a deal to serve audio ads on the Podbridge podcast network.
The agreement will let Podbridge serve performance-based audio ads into podcasts produced by such content providers as Bloomberg Radio and Clear Channel. Ingenio will be able to offer advertisers on its proprietary network the ability to reach customers directly within highly targeted podcasts.
Consumers will select premium Podbridge content on the podcaster
Network
