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Chief Marketer Staff

  • Agencies

    Tips and Teasers

    * Nortel has unveiled several new products designed to help small and medium sized businesses, including the Business Ethernet Switch 100 Family, Business Secure Router 222, Business Access Point 120 and Business Element Manager.

  • Listline e-Newsletter 06/21/06

    Strategic Research Institute has four new list segments available. Among
    them is a list of 13,747 engineering management professionals.

  • Email

    Having His Say: The Case for Trusted-Class E-mail

    Everyone understands the obvious economic advantages of e-mail over physical mail. But can we really rely on e-mail?

  • Live from the Licensing Show: WWE Announces Retail Deal

    The World Wrestling Entertainment Company has spread its entertainment muscle into retail with a licensing deal with apparel retailer Steve & Barry’s University Sportswear. As part of the agreement, the retailer will begin carrying branded T-shirts, jackets, jeans and more in its 132 stores in over 30 states nationwide next year.

  • Live from the Licensing Show: Royalties Rise 1.8%

    Royalties from licensing categories in the U. S. totaled $5.95 billion in 2005, a 1.8% increase from 2004, according to a recent study by the Licensing Industry Merchandisers’ Association.

  • Live from the Licensing Show: Kids Win Awards for Innovation

    Three young creative children were honored yesterday with the Chester Award for their one-of-a-kind inventions and games.

  • Live from the Licensing Show: Tweety Flies with Nicky Hilton

    Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton.

  • Crispin Porter takes Cannes’ Promotions Grand Prix

    The first-ever Grand Prix for promotions was presented at the Cannes International Advertising Festival today to Crispin, Porter + Bogusky for a viral-marketing campaign for Volkswagen of America.

  • Digital

    Search Sophistication on the Upswing

    Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.

  • Agencies

    Integrating Search and Traditional Marketing

    The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As a marketer, you actually have a good shot at finding out. How? With search.