Chief Marketer Staff
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Agencies
The Sweet, Sticky Smell of Success
Do you know about Diet Coke and Mentos? It’s not the latest weight-loss craze. It’s a Mr. Wizard science experiment gone berserk, and it’s currently storming
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Agencies
Weird But True
Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall
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Motivational therapy
Whenever you invite someone to discuss their whether it’s at the water cooler, around the dinner table or in a open-ended survey question, you have to
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Agencies
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular
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Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
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Agencies
Revised Curriculum
The folks at Northwestern University’s Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they’ve
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Agencies
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
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Mail Stream: A Report on Incoming Direct Mail
The Home Marketplace Welcomes Summer As summer gets into full swing and Americans take their celebrations outdoors to enjoy the warm weather, the latest catalog from The Home Marketplace arms shoppers with handy products for backyard gatherings. …