Chief Marketer Staff
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Agencies
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
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Agencies
Best Practices at Best Buy
Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment
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Agencies
Farewell to InMarketing
We suppose we should be doing victory laps. The Direct Marketing Association is pulling the plug on InMarketing, its excuse for a monthly magazine. Here’s
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Agencies
Weird But True
Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall
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Motivational therapy
Whenever you invite someone to discuss their whether it’s at the water cooler, around the dinner table or in a open-ended survey question, you have to
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Agencies
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular
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Mail Stream: A Report on Incoming Direct Mail
The Home Marketplace Welcomes Summer As summer gets into full swing and Americans take their celebrations outdoors to enjoy the warm weather, the latest catalog from The Home Marketplace arms shoppers with handy products for backyard gatherings. …