Chief Marketer Staff
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Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible
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Educate Yourself
THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning
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The Hidden Gems in E-mail Responses
Any DMer knows response management is critical to a campaign’s success. But in e-mail marketing, overseeing messages from those who don’t buy is just
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Great-West Woos Dentists
TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation.
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Aste+risk Means You’re Risking Your Aste
I ABSOLUTELY, POSITIVELY, AND UNEQUIVOCALLY BELIEVE IN information optimizing. Information optimizing is making the most of any benefits whatever you’re
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Best Practices at Best Buy
Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment
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E-mailer Asks Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e-mail director is happy about
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So Where’s the Copy?
I admit, I have to search widely for interactive ads that cry out for a makeover. Still, there always seems to be a plentiful supply of examples of advertising folly. And while the percentage of such ads may be small, the dollar waste is huge.
The latest example is one that I found in a recent issue of The Wall Street Journal, an ad for the worldwide chain of Mandarin Oriental Hotels. It’s presumably one of a series.
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Weird But True
Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall