Author

Chief Marketer Staff

  • E-mailers Call For AOL, Yahoo! to Follow Microsoft’s Lead

    Now that Microsoft has added an unsubscribe button to its e-mail user interface, marketers are calling for other Internet service providers — especially Yahoo! and AOL — to follow suit.

  • Marketers Will Reduce Promotions, Boost Online Spending, During Holiday Season: Study

    E-commerce is set to top $200 billion in 2006, and a significant chunk of Web retailers told Forrester Research that 20% of their annual revenue will be generated during the holiday season.

  • National MS Society Picks Merkle for Database Services

    The National Multiple Sclerosis Society has retained Merkle to provide a wide range of database marketing services. The five-year contract, which is valued at several million dollars, was awarded to Merkle after an evaluation process that included five other agencies.

  • Roark Buys DX Marketing: Report

    Roark Capital Group has purchased DX Marketing LLC, according to the Atlanta Business Chronicle. DX Marketing, which is based in Atlanta, FL, offers market research, prospecting and digital printing capabilities for direct mailers.

  • New Products and Services

    Intelli-Retention: This prospecting tool enables loan servicers to determine which customers are most likely to pay off, or are in the beginning phases of paying off their loans.

  • Agencies

    P&I Postscripts

    HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO …

  • Agencies

    Craftsman Brings Gift Cards on NASCAR Tour

    Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

  • Agencies

    Simon Wins Court Challenge to Gift Card Fees

    Banks that issue Simon Property Group’s gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month.

  • Agencies

    TicketsNow Launches ‘InCrowd’ Loyalty Program

    Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services.

  • Agencies

    American Express Reworks Rewards Program

    American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes.