Chief Marketer Staff

• Mokrynskidirect Sale Price: $6.6 Million

  InfoUSA paid $6.6 million for its June 1 acquisition of list brokerage and management firm Mokrynskidirect.

• Google Offers Spyware Warnings in Search

  Google has teamed up with an anti-spyware organization to deliver warnings when searchers attempt to click on search links to sites suspected of hosting spyware or adware.

• NGI Taps Silverpop for E-mail Marketing

  E-mail service provider Silverpop will provide e-mail marketing services to clients of Net Gain Interactive, a Minneapolis-based interactive agency.

• Short Cuts

  Oodle Hires Sales Exec
  New Web Catalog for Williams-Sonoma
  Restoration Hardware Plans New Brand

• Loose Cannon Will Return Aug. 28

  The Loose Cannon column will return in two weeks.

• Agencies

  Volvo Surprises Finalists in Pirates Treasure Hunt

  The secret is finally out.
  After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney’s Pirates of the Caribbean: Dead Man’s Chest. The secret location? The Bahamas.

• Illinois to Pay $500,000 Over Failed Video Game Laws

  A federal judge has ruled that the state of Illinois must pay more than $500,000 in legal fees stemming from a lawsuit designed to keep minors from buying violent video games.

• Carlson Buys Meetings Shop Navigant

  Promo and direct-marketing agency Carlson Marketing has bought meetings and events agency Navigant Performance Group.

• Agencies

  Football and BBQ Set the Stage for Jim Beam Promos

  Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.

• Wyndham Hotel Group Elevates Marketing Departments

  Wyndham Hotel Group is ramping up its marketing departments across its brands with a host of employee promotions.