Author

Chief Marketer Staff

  • News Brief

    NATIONAL BASKETBALL ASSOCIATION: star Shaquille O’Neal has signed a deal with Chinese sportswear brand Li Ning to create a new line of “Shaq Dunkman” products. The five-year deal gives Li Ning the rights to market and produce professional basketball …

  • Email

    Michigan AG’s E-mail Prosecutions May Backfire

    E-mail marketers have been waiting for Michigan

  • Email

    Don’t Toss Those AOL Addresses Yet: Goodmail

    Ever since AOL announced last January it was implementing Goodmail

  • Email

    Poof! Smear Blogger Disappears

    One day the blogger aiming to smear Al DiGuido, the president of e-mail services provider Epsilon Interactive, is crowing about how his circle of contributors is growing. The next day, he’s gone.

  • Email

    Sending Out Crap? Your Subject Line Won’t Help

    If you think a snappy subject line will get more of your e-mail opened, think again. What matters when it comes to open rates is your history with the recipient, according to Steve Webster, chief strategy officer for e-mail service provider iPost.

  • Email

    Responsys Unveils New Platform

    E-mail service provider Responsys yesterday unveiled a new version of its technology.

    Dubbed Responsys Interact 5.6, the technology offers

  • Washington AG Sues Web Movie Sites for Adware

    Washington State has accused four companies in Southern California of violating Computer Spyware Act and Consumer Protection Act regulations in the Evergreen State.

  • Talbots to Close Massachusetts Call Center

    The Talbots Inc. plans to consolidate telemarketing operations in Knoxville, TN and Tilton, NH, following the imminent closure of its call center located in Hingham, MA.

  • Affinion Reports $66 Million Decline in Second Quarter Revenues

    Affinion Group Inc., an affinity direct marketing firm, reported unaudited net revenues of $264 million for the second quarter that ended June 30, compared to $333 million reported for the same period last year.

  • BabyUniverse Explores Whether to Buy or Sell

    BabyUniverse Inc. announced on Monday that its board of directors has begun to explore ways to enhance shareholder value including the possible sale of BabyUniverse or even the acquisition of another company.