Chief Marketer Staff

• Knowing When It’s Time to Take Your Brand Abroad

  One question that I hear daily is “How does a company decide when it should move beyond its home market?” Recently those questions have started coming from smaller firms

• Data & Analytics

  Hispanic Online Best Practices: URL Strategy

  A URL is the most important and direct form of access to a given Website. When looking at the URLs of sites that target the Hispanic online market we find many approaches that can be grouped into four top-level strategies:

• FTC Gives Green Light to Valassis-Advo Merger

  The Federal Trade Commission has cleared the way for Valassis to acquire Advo Inc. for $1. 3 billion.

• Deluxe to Close Call Center; 250 to Lose Jobs

  Deluxe Corp. will lay off 260 people when it closes its Syracuse, NY customer service call center during the first quarter of next year.

• Bombay Co. Losses More Than Double; Layoffs Planned

  The Bombay Co. Inc. reported a net loss of $19.9 million for the second quarter, compared with a net loss of $9.4 million for the same period a year ago, and announced that it would cut staff.

• DM Contributes to Casual Male Income Surge

  Casual Male Retail Group, Inc. posted net income of $3.4 million for the second quarter, up 70% over net income of $2 million during the prior-year.

• R.C. Bigelow Taps Creative Concepts Consultants

  R.C. Bigelow, Inc., a producer of tea, has selected Creative Concepts Consultants as its new media agency of record.

• Shop.org Names Eisner VP of Marketing

  Shop.org has named Ken Eisner vice president of marketing.

• Agencies

  Jeep Targets Youth Through MySpace, Tour

  Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.

• Agencies

  HBO Touts Rome DVD Release Via NYC Event

  HBO put a new spin on the old saying, “When in Rome, do as the Romans.” In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.