Chief Marketer Staff

• Mobile

  Motherhood Sends Moms to Smartphones: Study

  More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child

• Agencies

  Universal Studios Sells Tickets to “Fast Five” in Car Town

  Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

• Agencies

  Keep Catalogs at the Center of Your Prospecting Strategy

  Today’s marketer live s in a multichannel world. But for many businesses, a print catalog is still the single largest driver of online business. And to make your catalog continue to perform, you must have the right contact strategy and know how to maximize results by each channel.

• Agencies

  Boating Group Expands Mail Pilot Test

  The Recreational Boating and Fishing Foundation is slowly expanding its direct mail pilot tests trying to get boat owners whose registration have lapsed to re-register in their respective states.

• Agencies

  Real Estate Infomercial Effort Launched

  Phoenix real estate entrepreneur Dean Graziosi has launched a DRTV campaign to promote “Your Town, Your Real Estate Profits,” a new book on how to make money in real estate, using tactics such taking advantage foreclosed-on properties.

• Agencies

  Marketers Ponder The Future of Credit and Debit Card Rewards

  Now that the economy is seeing the other side of the recent recession, financial institutions are starting to wonder about the future of credit and debit card reward programs.

  Several factors are converging to prompt this question. Customers remain stressed economically, while government regulations—including those on fees credit card companies charge retailers—are increasing. With the mortgage and foreclosure crisis still in full swing and consumers cutting up credit cards in favor of cash, banks are struggling to negotiate success as they rebuild their reputations and relationships with customers.

  Because banks are under pressure, cutting the costs of reward programs is top of mind. Some of them treat loyalty efforts as costly burdens simply required to play in the space.

• Agencies

  Broker Roundtable: Are Compiled Files Still Important?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With targeting becoming ever more precise, how important do compiled lists remain and why?

• Agencies

  Two in Three Consumers Use Online Coupons: Survey

  More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

• Digital

  Time, Budget Are Barriers to Web Testing by Online Retailers: Study

  The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions

• Agencies

  SocialMoms Display Ads Deliver Mommy Voices for Mrs. Meyer’s

  User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers