Chief Marketer Staff
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Showtime Launches Interactive Promo for Weeds
Showtime Networks is teaming up with viral video site Break.com to hype up the second season of the network’s hit Weeds.
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Agencies
WNBA Unveils Affinity Cards for Fans
The Women’s National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.
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Agencies
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million…ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will…
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News Briefs
PROCTER & GAMBLE’S: Folger’s brand has introduced…TAMPICO BEVERAGES: is out with a sweepstakes to…EVERLAST WORLDWIDE: has formed a new…
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Email
Your E-mail Drives More Responses than You Know
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.
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Agencies
CRM Providers Add Search Management to Toolkits
A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.
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PennySaver Pulls to Rescue Namesake Coin
Shopping publication PennySaver has launched a consumer poll to find out if Americans really agree that the one-cent coin should be abolished.
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Direct Sales a Bright Spot in Harold’s Stores’ Q2
Upscale specialty apparel chain Harold
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People in the News
Olds to Head Draft