PROCTER & GAMBLE’S: Folger’s brand has introduced a line of premium coffee blends and flavors, marking its first foray into the gourmet coffee market. A national ad campaign and promotional activities are set to launch. The Gourmet Selections coffee line is priced at $5.99 per 10-ounce to 12-ounce bag.
TAMPICO BEVERAGES: is out with a sweepstakes to support Padres Contra El Cancer. The sweepstakes can be entered at Tampico.com for a chance to join TV star Eva Longoria, the national spokesperson for Padres Contra El Cancer, at the Tampico Beverages El Sueño de Esperanza (Dream of Hope) Gala to be held Sept. 6 at Universal Studios in Hollywood. The sweeps winner and a guest meet Longoria, enjoy a dinner and concert and bid on a luxury and entertainment silent auction items and a year’s supply of the new beverage, Tampico Energy. Padres is a non-profit organization working to improving the quality of life for Latino children with cancer and their families.
EVERLAST WORLDWIDE: has formed a new extension of its license with Sports & Leisure Technology Corp., a division of Sportline, Inc. to make fitness related toys and heart rate monitors in the U.S. and Canada. The product line includes boxing related toys, games and kits designed to promote fitness habits to children at an early age and help them to stay active.
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