Chief Marketer Staff

• PART 6) Coming to a TV Program Near You

  IN THIS ISSUE:   As TV cools, brands pump marketing into alternative platforms   It’s about consumer engagement   Watch for change in the TV upfront model   The consumer is boss   Chart: TV COOLS AS INTERNET COOKS   Coming to …

• PART 5) Chart: TV COOLS AS INTERNET COOKS

  IN THIS ISSUE:   As TV cools, brands pump marketing into alternative platforms   It’s about consumer engagement   Watch for change in the TV upfront model   The consumer is boss   Chart: TV COOLS AS INTERNET COOKS   Coming to …

• Search for Small Businesses

  Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

• Don’t Be Anti-Social

  Marketing used to be about courting mass audiences, a one-way distribution of carefully crafted messages. But the emergence of social media means that effective marketing is now about

• Agencies

  Search or Destroy: Is Your Site Search Turning Away Customers?

  Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started?

• Agencies

  Listen to the Data: Using Search to Understand Your Market

  Too often, marketers think of search engine marketing as a one-way street, believing that merchandising and overall marketing strategy should direct search efforts…period.

• McDonald’s President Resigns

  McDonald’s Corp. President and COO Mike Roberts abruptly resigned from his post yesterday, and the QSR has named Ralph Alvarez, former president of McDonald’s North America, as his replacement.

• Agencies

  Actors’ Bad Behavior Means Risky Business for Brands, Studios

  Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

• Agencies

  Massive Mini Convoy Journeys Cross-Country

  More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.

• Agencies

  Starbucks Cools off Customers with Free Beverages

  It’s hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.