Chief Marketer Staff
-
Agencies
ESPN’s College Football’s a Touchdown for Home Depot
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network’s college football show College GameDay.
-
Nickelodeon Ups Traub in Consumer Product Division
Nickelodeon & Viacom Consumer Products (NVCP) has promoted Robert Traub to senior VP-retail development, effective immediately.
-
Visa Bows Renewed Theater Sponsorship
Visa USA has renewed its sponsorship of the Tony Awards, the League of American Theatres and Producers, Inc. and the American Theatre Wing. This extends a program begun in 1999, which gives card holders special ticket access, pre-sale ticket offers, and special events for some Broadway shows.
-
News Briefs
CARIBOU COFFEE: is adding a new item to its…GE: has partnered with…APPLEBEE’S INTERNATIONAL: has named Dave Goebel…
-
Google-eBay Deal May Result in Pay per Call Ads
Google and online auction Web site eBay have signed a multi-year agreement that will place Google text ads on the search results pages of eBay’s non-U.S. Web sites.
-
TCI Direct Shuts Doors After Thulin Sentencing
TCI Direct, the list management and brokerage owned by James Thulin, has gone out of business, Direct Newsline has learned.
-
ABC Radio Improves Demographic Targeting
The ABC Radio network plans to introduce demographic targeting for advertisers to reach listeners of digital streaming radio programming.
-
ValueVision Authorizes $10 Million Stock Buy Back
Direct response television marketer ValueVision Media Inc. is looking to purchase back $10 million in common stock over the next 12 months.
-
Listline e-Newsletter 08/28/06
ShermansTravel LLC has assembled 979,334 names for the Frequent
Vacationers from Shermans Travel list. Interest selections identify
gamblers, beachgoers, golfers and several other types of travelers,
including gays and lesbians.