* Frequent Vacationers from Shermans Travel
* Pet Republic Subscribers and Buyers
* CDHC Solutions
* USI Office Supply Buyers/Education
* Hook, Line and Sinker
* Mature Spirit
* People in the News
* Sierra Trading Post
* Dews Twenty First Century Health Products
NEW LISTS
Frequent Vacationers from Shermans Travel
ShermansTravel LLC has assembled 979,334 names for the Frequent Vacationers from Shermans Travel list. Interest selections identify gamblers, beachgoers, golfers and several other types of travelers, including gays and lesbians. Direct mail and online registrations are the sources.
Selections: Gender, interests, quarterly hotline, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect, Erik Keller at 212-655-5196 or [email protected]
Pet Republic Subscribers and Buyers
Consumers who participated in a pet calendar promotion are named the Pet Republic list of pet-owner magazine subscribers and buyers. A universe of 452,657 names is available. The average unit of sale was $23. The sources are direct mail and the Web site petrepublic.com.
Selections: Direct mail buyer/subscriber, online buyer/subscriber, donor, Type of pet, demographics, $30-plus buyers, hotlines, children’s age range, credit card buyers, dwelling type, ethnicity, gender, homeowner, income, mail order buyer, marital status, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
CDHC Solutions
Field Media has introduced a list of 46,097 subscribers to CDHC Solutions magazine. This title covers the healthcare market. Subscribers are corporate executives at medium and large size firms concerned about insurance costs. The file will be available for release starting Sept. 1.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
USI Office Supply Buyers/Education
USI Education Sales names 15,810 customers in the education market on the USI Office Supply Buyers file. Those listed range from educators to senior level administrators. The average catalog order was $240 for laminating and presentation products and supplies.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $120/M
Contact: Direct Media Inc., Joanne Panella at 203-532-3834 or [email protected]
Hook, Line and Sinker
Fishing, hunting and camping enthusiasts are identified on Hook, Line and Sinker, a list with 4.5 million names. Sources include point of sale, product registrations and license applications.
Selections: Monthly hotline, telephone number, ethnicity, homeowner, age, lifestyle, mail order buyers, teenagers, credit card buyers, income, interests, state/SCF/ZIP
Price: $125/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Mature Spirit
Senior citizens 55 and older are named on the Mature Spirit list. These 3.5 million individuals responded to a variety of direct mail offers, and they use credit. Sixty percent are men.
Selections: Hotlines, age, credit card buyers, gender, grandchildren, homeowners, lifestyle, marital status, mail order buyer, new movers, state/SCF/ZIP
Price: $85/M
Contact: NameWorks Online, Katie Gallagher at 203-746-7389 or [email protected]
IN THE NEWS
People in the News
Victor D’Amico has been named as an account director at Specialists Marketing Services Inc. He was previously with Belardi/Ostroy ALC LLC.
SPECIALS!
Sierra Trading Post
A $15/M discount off the base price is being offered for tests of various Sierra Trading Post lists. The offer is available through Sept. 15 for orders of 10,000 names or more. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
Dews Twenty First Century Health Products
New test mailers receive $10/M off the base price of the Dews Twenty First Century Health Products list. There are 41,910 names on file. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Network
