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Chief Marketer Staff

  • Agencies

    DMers Offer Five Unconventional Tips

    THINK E-CARDS ARE STUPID? Then you weren’t sitting in the audience at the 50 DM Ideas in 50 Minutes panel discussion last month at the List Vision conference

  • Agencies

    Inventive Incentives

    Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises

  • Agencies

    The Water’s Fine

    A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating

  • Listline e-Newsletter 09/01/06

    ICS has assumed management of the Car.com and CarSmart.com lists, each
    offering 15 million postal and 3 million e-mail addresses. This data
    comes from the Autobytel Network of Web sites that identify individuals
    who sought information about cars.

  • Valassis Sues to Stop Advo Merger

    Valassis Communications Inc.’s acquisition of Advo Inc. (directmag.com/news/ftc_valassis_advo/index.html) hit a major snag when marketing firm Valassis sued to terminate the $1.3 billion deal. Advo provides shared mail services.

  • Email

    Starbucks Employee E-mail Incentive Backfires

    Starbucks had to abruptly rescind an e-mail promotion earlier this week for a free iced coffee for employees, their friends and family because too many people were trying to redeem the coupon.

  • Agencies

    FTC Cancels Postal Exam Scam

    A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.

  • Google Out Front as Driver of Shopping Traffic

    Shopping and classified-listing Web sites got 14.9% of their traffic from Google during one week in August, according to metrics just published by online measurement firm Hitwise. Yahoo! Search and MSN Search came a fairly distant second and third, driving 4.7% and 2.3% of all visits to sites in those categories for the same week.

  • DM Strong for Tiffany in Second Quarter

    Direct marketing sales growth outstripped total revenue gains for Tiffany & Co. in the second quarter.

  • Retail/DM Shorts from August

    JoS. A Banks Clothiers saw its August sales rise 4.6%, to $29.6 million up from $28.3 million in Aug. 2005. The men’s clothing chain’s comparable store sales fell 6.1%, but its combined catalog and Internet sales rose 17.4%. The Hampstead, MD-based company did not give specific figures for each of its channels.