Chief Marketer Staff, Author at Chief Marketer

Integrating SEO and Social Marketing

Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.

The Benefits of Humanizing Your Website

Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they’ve implemented to increase engagement and conversions.

Digital

You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

Agencies

Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

Data & Analytics

Why B2B Marketing Won’t Succeed Without Sales

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

Data & Analytics

Four Features Every Product Demo Should Have

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

Agencies

Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

Mobile

Mobile App Users Consume Majority of Digital Media

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.

Coca-Cola Hits Stores with First New Cola in 8 Years

Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.

“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.