Articles by Chief Marketer Staff

10 SEO Tips for Site Redesigns

February 27, 2017 |  by Alex Berg

Here are 10 simple SEO tips to follow to ensure your website stays on page one after you throw the switch on a new site redesign.

Marketers’ Most Wanted: Sports Fans

February 24, 2017 |  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

Why It’s Critical for Marketers to Embrace Voice in 2017

February 24, 2017 |  by Irv Shapiro

More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call.

3 Ways to Automatically Reduce Customer Churn

February 16, 2017 |  by Janet Choi

Customer churn stands in the way of growing your business. How do you battle it?

Ways Data and Martech Can Help Communications Leaders

February 16, 2017 |  by Dave Hawley

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

Five Ways Agencies Can Prove Their Value

February 13, 2017 |  by Drew McLellan

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Marketers Most Wanted: Millennials

February 13, 2017 |  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Distinguishing Correlation From Causation in Marketing

February 7, 2017 |  by Matt Wool

Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Why Marketers Should Put on Wearables

February 7, 2017 |  by Tony Tie

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Marketers’ Most Wanted: Teachers

February 6, 2017 |  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.