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Chief Marketer Staff

  • Agencies

    Offering 300,000 Prize Miles Tips Players to Other AA Services

    The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing.

  • Agencies

    Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event

    A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.

  • Agencies

    Talk to the Hand Raisers

    With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.

  • Agencies

    Broker Roundtable: Are print catalogs still good for prospecting?

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are print catalogs likely to remain a good prospecting tool for marketers?

  • Agencies

    The Key to B-to-B Content: Engagement, Not Automation

    It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

  • Quick Tips: Why You Should Consider Affiliate Marketing

    Affiliate marketing can be an effective way for brand marketers to reach new customers and generate leads.

  • Agencies

    Chief Marketer Listline May 9

    Each week, Chief Marketer and NextMark offer you a selection of files new to market.

  • Social

    Nescafé’s Path from Soft Launch to Walmart to Facebook

    It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.

  • Social

    AT&T’s Social Exec Talks About Focusing its Facebook Presence

    Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

  • Email

    Best Practices: Why Your Website Must Encourage Email Sign-Ups

    All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don’t have a very good website.