Chief Marketer Staff, Author at Chief Marketer

Search Tips for That Time of Year, Again

Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.

Digital

Google-Intuit Deal May Spread the Search Word to Small Business

Everybody

Agencies

The Context of No Context

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

Agencies

Keys to an Effective Marketing Dashboard: Part Four

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

Agencies

CEOs Question ROI of Incentives

Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.