* Playboy Catalog Buyers
* BNP Media Plumbing Professionals
* Law Officer Magazine
* Cooking With Paula Deen
* Foodies
* Commercial Hay Growers
* Capital Business Database
* Mayo Clinic
LISTS UNDER NEW MANAGEMENT
Playboy Catalog Buyers
Fasano and Associates has been tapped to manage the Playboy Catalog file. It consists of 77,768 last-12-month buyers, among other segments. Seventy-nine percent are men. The average unit of sale was $70. Direct mail and the Internet are the sources. Direct Media Inc. formerly handled this account.
Selections: Hotlines, gender, dollar amount spent (ranges), state/SCF/ZIP
Sample usage: Johnson Smith, Nina’s Collectibles, Pajamagram, For Him Magazine, Video Age
Price: $110/M
Contact: Fasano and Associates, Rose Joseph at 818-728-9030, ext. 112 or [email protected]
NEW LISTS
BNP Media Plumbing Professionals
The BNP Media Publishing Professionals database offers 102,249 postal and 41,558 e-mail addresses. Subscribers include plumbing, piping, hydronic heating and mechanical contractors, in addition to engineers and high-level executives in these fields. Telephone numbers and Canadian names are available.
Selections: One per site, job title/function, business/industry, number of employees, sales volume, hotline, gender, province, state/SCF/ZIP
Price: $145/M (postal file); $325/M (e-mail file)
Contact: Edith Roman Associates Inc., Robert Liska at 845-731-2726 or [email protected] (postal file) and ePostdirect, Shawn Kingston at 845-731-3828 or [email protected] (e-mail file)
Law Officer Magazine
Elsevier Public Safety has introduced a list of subscribers to its newest title Law Office Magazine total of 37,592 subscribers are available. Eight-three percent are men.
Selections: State/SCF/ZIP
Price: $140/M
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or [email protected]
Cooking With Paula Deen
Hoffman Media has released a list of 324,127 subscribers to Cooking With Paul Deen magazine. Most are women, married (79%) with a $75,000 average income. Ninety-three percent are homeowners.
Selections: Hotlines, state/SCF/ZIP
Price: $115/M
Contact: Mal Dunn Associates Inc., Tara Izzo at 845-278-1200, ext. 357 or [email protected]
Foodies
Subscribers to the e-mail newsletter Your Travel Insider who expressed an interest in fine food and wine are identified on the Foodies list. There are 260,996 e-mail and 79,254 postal addresses available. As part of the subscription process these individuals reported purchase intentions and other data related to their interests.
Selections: Household income, homeowners, state/SCF
Price: $100/M (postal or e-mail addresses)
Contact: Thomas Townsend & Kent, Dominique Hines at 312-266-6400, ext. 104 or [email protected]
Commercial Hay Growers
Just under 44,000 farmers are named; alfalfa growers are included. Public records and direct mail are the sources.
Selections: State/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
NEW COMPILED LISTS
Capital Business Database
Fourteen million businesses are included in the Capital Business database. Individuals listed include business owners, managers, directors and other high level executives. Sources include state and federal public records, including licenses, tax and financial filings, and the Internet.
Selections: Job code/title, industry, SIC codes, number of employees, sales volume, telephone numbers, state/SCF/ZIP
Price: $60/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
NEW SELECTS
Mayo Clinic
Selections for age, income, Bible/devotional, owners of dogs and cats and gardening have been added to the Mayo Clinic health letter and women’s healthsource files. The health letter file identifies 566,397 subscribers, while the healthsource list has 219,344 subscribers.
Additional selections: Gender, multibuyers, state/SCF/ZIP
Price: $105/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or [email protected]
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