Chief Marketer Staff

• Agencies

  Chief Marketer Listline May 16

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Broker Roundtable: Keeping Names Fresh

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: In the current climate, what are some ways to keep names fresh?

• Agencies

  Marketing at Retail: Experts Talk Challenges

  Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.

• Agencies

  Dos Equis Taco Truck Makes Life “Interesting” for New Yorkers with Exotic Fare

  If you ate a grasshopper, or cow tongue, veal brains or ostrich, you’d want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote

• Mobile

  Buick Zeroes In on Verizon iPhone Users with Mobile Ad Campaign

  Five-week campaign targeted users who’d just bought a new Verizon iPhone

• Mobile

  Smartphones Extend the Desktop Experience—Including Search: Google Study

  Smartphone users pay attention to—and are moved to act by—mobile advertising: That’s one of the findings of a new study sponsored by Google

• Digital

  How to Tell If Your Ecommerce Video Is Driving ROI

  Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion

• Agencies

  Search Tips: How You Can Reach a Shifting B-to-B Mindset

  While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives

• Agencies

  Virtual Events Bring Life to Compuware Marketing Strategy

  While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

• Email

  Online Trust Alliance Forms Data Security Framework

  The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.