Chief Marketer Staff
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Agencies
Roll That Web Footage
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads
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Agencies
Oh It’s OK if He Spams
FOR THIS ISSUE’S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher
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Agencies
Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha’s Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place
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Box Office Buzz
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending
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Golden Anniversaries
History doesn’t record who the first marketer was to use an anniversary as a theme for a promotion, but I for one would kiss whoever it was smack on the
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Listline e-Newsletter 09/29/06
This file is comprised of consumers who responded to Spanish language
catalogs and telemarketing offers. It also includes households fluent in
Spanish overlaid from another nationwide database. -
Agencies
Office Depot Acquires Chinese Direct Marketer
Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.
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Agencies
Neiman Marcus Income Drops
Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.