* Capital Spanish Speaking Households
* Colloquial Converts
* Realtime Publishing Affluent Donor
* Eli Financial Master File
* Energy Markets
* HealthWatchers Ride-along
* Association and Nonprofit Decision Makers
* Introducing Steve Mertel at Rubin Response Services
* Clarification
NEW LISTS
Capital Spanish Speaking Households
This file is comprised of consumers who responded to Spanish language catalogs and telemarketing offers. It also includes households fluent in Spanish overlaid from another nationwide database. Some 4.3 million names are available. More than half of individuals listed are 35 to 44 years old.
Selections: Gender, age, household income, mail order buyers, subscribers, book buyers, computer owner, religion, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Colloquial Converts
Some 2.6 million attendees of investment seminars are named on the Colloquial Converts list. The average individual listed is age 45 with a $75,000 income. Sixty percent are men. These are Web site-generated names.
Selections: Monthly hotline, income, renter/homeowner, gender, product, state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
Realtime Publishing Affluent Donor
More than 860,000 contributors are identified on the Realtime Publishing Affluent Donor file. Only home addresses are provided. These names are derived from the Internet and public records.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6324 or [email protected]
Eli Financial Master File
Eli Research Inc. has launched the Eli Financial master file. It contains 183,583 postal and 5,564 e-mail addresses. Individuals listed here include subscribers to print and online publications published by Eli. The file reaches professionals involved in commercial banking, mortgage brokerage, securities and other types of financial services. Direct mail and the Internet are the sources.
Selections: Number of employees, recency, gender, home/business address, newsletter title, state/SCF/ZIP
Price: $175/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Energy Markets
Hart Energy Publishing has released Energy Markets, a list with more than 15,000 magazine subscribers’ e-mail addresses. The file reaches executives who work for gas and electric utilities and related energy industries. It identifies 9,000 U.S. and Canadian executives, and 6,000 other international executives.
Selections: Title, business, country, state, city
Price: $245/M
Contact: Hart Energy Publishing, Attrice Hunt at 713-260-6437 or [email protected]
NEW INSERT MEDIA
HealthWatchers Ride-along
HealthWatchers magazine has replaced a discontinued blow-in program with a new ride-along program. Magazines carrying inserts will be placed inside shipments of vitamins and supplements delivered to Puritan Pride customers. About 1.5 million packages are shipped annually. Up to two inserts per magazine will be accepted. The maximum size is 6 by 6 inches, weighing up to one-quarter ounce.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
UPDATED LISTS
Association and Nonprofit Decision Makers
The Association and Nonprofit Decision Makers list is available again after being off the market for 18 months. It consists of the nearly 6,000 CEOs and other high level executives. Selections for budget range and number of employees are available for the first time. This data is derived from a monthly report published by Flying Buttress Marketing. Sources include the Internet and telephone interviews.
Additional Selections: Job function, organization type, state/SCF/ZIP
Price: $100/M
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
MEET THE BROKER
Introducing Steve Mertel at Rubin Response Services
This week, Meet the Broker features Steve Mertel, vice president of the list brokerage division at Rubin Response Services Inc. Mertel likes testing recipes and e-mail newsletter lists, and spending his free time on the water. To learn what piques his curiosity, CLICK HERE.
Clarification
Carney Direct Marketing Inc. no longer manages the Natural Cures list. (Direct Listline, Sept. 28). Offers in the Mail is expected to take over management of the file.
Network
