Chief Marketer Staff

• The .brand Domains Are Coming – Are You .Ready?

  Later this year ICANN, the governing body for Internet domain names, is expected to begin taking applications from organizations and consortiums wishing to operate their own top-level domain, opening up an expected wave of .brand domains

• Agencies

  Corona Talks Shop About Largest Retail Promo: Q&A

  Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.

• Agencies

  Miracle Whip Asks Consumers to Take Sides

  Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves

• Agencies

  Credit Card Sector Boosts Use of Direct Mail

  Despite tighter marketing rules, direct mail use is on the upswing in the credit card sector.

• Agencies

  Land Auctioneer Moves Online, Away From DR Print

  Real estate auctioneer Myers Jackson is moving his prospecting efforts away from direct response space newspaper ads and into online media.

• Email

  Best Practices: Strategies for Growing an Email Program

  Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to

• Mobile

  Mobile Web a Tidy Fit for The Container Store

  The brand’s mobile incarnation ports over popular Web features such as customer reviews, Click & Pickup, and the ability to check in-store availability of an item

• Agencies

  Corona Hides Codes in Pack to Run Up Summer Sales

  Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.

• Chief Marketer Listline May 23

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Broker Roundtable: Minimizing the Impact of Do-Not-Track Legislation

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With do-not-track-type bills gaining steam in Congress, what can marketers do to minimize their impact?