Chief Marketer Staff

• Live from PROMO Live: Starwood Hotels Turns to Virtual World

  Starwood Hotels and Resorts Worldwide, Inc. is letting consumers weigh in on what goes into developing its future hotels by letting them enter a virtual hotel environment online.

• Agencies

  Benz Puts its Sedans in Saks for Breast Cancer Awareness

  Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.

• Agencies

  Let Yourself Go

  Procter & Gamble CEO A.G. Lafley urged marketers to “let go” of their brands and bow to consumer wants and needs in his speech at the Association of National Advertisers (ANA) conference on Oct. 6.

• Email

  How E-Newsletters Can Help Drive Sales

  The Internet is a treasure trove of information, a tool for research, and a conduit for communication. And yet, one of its flaws is that there is almost too much information online: finding exactly what one is looking for can be a difficult and frustrating process, even with the advent of more powerful and intelligent search engines.

• Agencies

  The 2007 Marketing Arena: Take Your Best Shot

  As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.

• CoActive Names Charlie Tarzian as CEO

  CoActive Marketing Group has named Charlie Tarzian as president and CEO.

• News Brief

  WARNER BROS. CONSUMER PRODUCTS: has appointed Thinkway Toys the

• Agencies

  Training Site to Expand Via Online Advertising

  Businesscoach.com is spending about $4,000 per month on search engine marketing and pay per click advertising on Google and Yahoo, as well as direct response space ads in local area publications in hopes of expanding business.

• Agencies

  Officepdx.com Pegs Growth on Search Marketing

  Husband and wife team Tony Secolo and Kelly Coller operate Office, a hip store in Portland, OR that sells an eclectic mix of office products and art supplies. The couple has branched out, sponsoring an art gallery and an event space. Now, they’re moving beyond their local area, into cyberspace with officepdx.com

• Agencies

  How To Write A Good Looking Sales Letter

  The marketer with a good mailing list, offer and copy — and who pays careful attention to how his letter looks — will have better results than the person who focuses solely on content, with no regard to how it’s presented.