Chief Marketer Staff

• Agencies

  Students Keep Chevys at Hand in Contest

  To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.

• People in the News

  Boulder, CO-based TDA Advertising & Design appointed Teri Fildey as director of client services, a new position. She assumes day-to-day management on all accounts from agency founder, Thomas Dooley, who remains president.

• News Brief

  AMERICAN EDUCATION SERVICES: has launched

• Digital

  GooTube? Yoogle? Whatever You Call It, It’s Big

  (Searchline) No, the name won’t undergo any morphing, but the online video space seems to have changed almost overnight with the announcement late Monday that Google will buy video sharing site YouTube for $1.65 billion in stock.

• Should Friends Be Marketers?

  (Promo) It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet into the air.

• Digital

  Engaging Consumers on the Go

  Clearly it’s easier to communicate and establish a connection with consumers when they’re relaxing on the beach, attending a state fair, or strolling around a mall than when they’re rushing to get to the office or to catch a train at the end of the workday.

• Agencies

  Meet the Broker: Rich Eldert

  Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.

• Listline e-Newsletter 10/12/06

  Individuals 16 to 25 who completed online profiles are named on the High
  School to College Students Opt-in E-mail list. These 1.9 million
  individuals identified a variety of lifestyle interest categories,
  including sports, hobbies and computers. Internet surveys are the
  source.

• Agencies

  ICANN: We Won’t Shut Spamhaus Down

  The Internet Corporation for Assigned Names and Numbers said it will not comply with a proposed order by an Illinois judge to shut down anti-spam Web site Spamhaus.org.

• Agencies

  Canadian Pharmacists Fear Americans Will Deplete Drug Supply

  The Ontario Pharmacists’ Association has issued an open letter to the Canada’s Minister of Health expressing its grave concern that a recent ruling by the U.S. Congress that will again allow U.S. citizens to cross the Canadian border in order to purchase cheaper prescription drugs, according to Halifax Live.