Chief Marketer Staff

• Agencies

  BMG: USPS Proposal Will Put Us Out of Mail Business

  The U.S. Postal Service’s proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.

• Email

  Bad Reputations Account for 83% of Blocked E-mail: Return Path

  While most e-mail marketers think forbidden content is usually why their e-mail gets blocked from recipients, senders’ bad reputations are responsible the vast majority of the time, according to deliverability concern Return Path.

• Digital

  CNET Acquires Silicon.de

  CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.

• Digital

  Brulant Acquires EMergent Marketing

  Brulant Inc. has acquired EMergent Marketing, a search engine marketing firm, for an undisclosed sum.

• Digital

  Traffix Posts 20% Revenue Increase

  Traffix Inc. posted net income of $842,048 for the third quarter, a gain over $316,667 for the prior-year period.

• Agencies

  Czech MO Sales Rising, Pulled by Online Shopping

  Mail order sales in the Czech Republic have been growing, mainly owing to e-shopping, said Tomas Hajek, secretary of the country’s Direct Marketing and Mail Order Sales Association ADMAZ, according to the Prague Post.

• Digital

  Mrs. Fields Taps Omniture

  Mrs. Fields Gifts Inc. has chosen Omniture Inc. to furnish online marketing software.

• Live from PROMO Live: Weil Says, ‘Buck Up, Agencies’

  Promotion agencies are at a crossroads, faced with the choice of becoming either thought leaders for the marketing industry or “the tactical distribution arm of some other agency,” said Momentum Worldwide CEO Chris Weil.

• Live from PROMO Live: Jeep to Launch Promos for Video game Campaign

  Jeep will promote the placement of its new Jeep four-door Wrangler in a skateboarding video game through a magazine partnership, eBay auction and a sweepstakes.

• Agencies

  Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps

  Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.