Chief Marketer Staff, Author at Chief Marketer

Ferruzza Joins MBS as VP, Analytical Solutions

Gene M. Ferruzza has joined direct marketing services firm MBS as vice president of analytical solutions.

BabyGap Rolls Out Casting Call

BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand.

Agencies

Pepsi and DUB Magazine Throw Online Auto Show

Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.

Agencies

7-Eleven New Start Time for White Sox Games

7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009.

Agencies

Wendy’s Sharpens Focus with $31 Million Baja Fresh Sale

Wendy’s International, Inc. said it is focusing its efforts on its main Wendy’s franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.

Agencies

Home Depot Shuffles Execs, Names Adams CMO

The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.

News Brief

CHRYSLER GROUP: has once again chosen Brandimensions, Inc., an online brand protection and marketing intelligence company, to

Agencies

Loose Cannon: A Few Pearl(stein)s of Wisdom Close to DMA Annual

During a recent cleaning frenzy, I came across two columns from Washington Post business reporter Steven Pearlstein. I

Agencies

Do You Like to Watch?

More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study

Agencies

E-zine Education

WE’VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening