Gene M. Ferruzza has joined direct marketing services firm MBS as vice president of analytical solutions. His responsibilities will include designing analytical studies on behalf of the Central Islip, NY-based firm’s clients.
Ferruzza had previously been vice president of Targetbase Inc., where he developed analytic programs, research studies, dashboard reporting and Web measurement methodologies for a client list that included GlaxoSmithKline, Proctor and Gamble, TAP Pharmaceutical and Holland Cruise Lines.
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