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Chief Marketer Staff

  • Creating Relevance Where There Is None

    Ensuring that your brand is relevant to your target consumer is priority number-one among marketers today. This includes not only understanding when, where, and how consumers use or purchase your brand but also developing an understanding of when, where, and how they respond

  • Email

    Satan in the House: Unspam Joins the DMA

    Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association and apparently there is nothing the DMA can do about it.

  • Email

    Tricia Robinson Resigns from Full Time at Global

    The e-mail marketing industry is about to lose another one of its long-time, high-profile executives.

    Tricia Robinson, senior vice president of marketing at Premiere Global Services, has resigned, and she swears it was voluntary.

  • Email

    A Solution to Blocked HTML? Well, Sort of

    Keith McCracken, president of Vismail America, claimed in an e-mail to us that he has the solution to broken and blocked HTML images.

  • Agencies

    Finding Potty Humor at SEC.gov

    The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with

  • Listline e-Newsletter 10/17/06

    Disney Publishing Worldwide has released a list of 125,000 subscribers
    to Wondertime magazine. This title targets mothers with children up to
    age 6; 54% have two or more kids.

  • Agencies

    Live From DMA06: The FTC Tightens Up ID Theft Rules

    Identity theft? Ho-hum.

    Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.

  • Agencies

    Live From DMA06: FEDMA Set to Begin Research Initiatives

    The Federation of European Direct Marketing Association is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of DM on the group’s 25 member DM associations.

  • Agencies

    Live From DMA06: What Mailers Can Expect From Next Rate Hike

    With the new rate case that takes effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set precedents for future of rate cases.

  • Agencies

    Live From DMA06: Greco Urges Marketers to be Relevant, Responsible

    Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.